A new way to see a collection
Kate Barton introduces a new format for Fall/winter 2025.
For Fall/Winter 2025, Kate Barton shifts the lens from the runway to a more intimate form of storytelling, framing her latest collection through the women who inspire and wear it. This season, the designer trades the traditional show for a campaign that is less about presentation and more about presence—a quiet yet powerful study in how clothing moves, evolves, and adapts through the lens of women supporting women.
At its core, this campaign is a conversation—one that extends beyond the fashion cycle and into something more enduring. Barton has assembled a collective of remarkable women, each distinct in style and substance, each shaping the world in their own way. The relationship here is reciprocal: they champion her vision as she amplifies theirs. Without ever saying it outright, the campaign underscores an unspoken truth about the industry—some of the most meaningful exchanges happen outside of contracts and credits, built instead on mutual admiration and belief.
The collection itself unfolds across multiple touchpoints—editorial storytelling, immersive visuals, and real-time engagement. The campaign, shot in New York City, brings together a dynamic group of women from across industries, each embodying Barton’s vision in a way that is uniquely their own:
• Athletes & Performers: Kysre Gondrezick moves between basketball and fashion with ease, bringing an athlete’s confidence and a model’s instinct for style. Nastia Liukin’s Olympic precision meets a fluid elegance, while Violetta Komyshan’s years of ballet training shape her poised presence.
• Fashion & Entrepreneurship: Winnie Harlow commands attention, both as a supermodel and as the founder of Cay Skin, while Dee Hilfiger approaches fashion with a designer’s eye for detail and a deep understanding of luxury.
• Entertainment & Culture: Wallis Day and Bianca Lawson bring presence and longevity to the screen, each with a distinct approach to storytelling. Larsen Thompson blends acting, modeling, and dance into a style that feels entirely her own. Haynes Warner’s music carries the same energy and rhythm that define the collection.
• Style & Influence: Kate Bartlett and Kitty Lever capture the collection’s attitude through their own lens, shaping how fashion moves in the digital space.
From there, the campaign gains momentum during NYFW with a multi-channel rollout: imagery lands in leading fashion publications, behind-the-scenes content offers a glimpse into the creative process, and the women at the heart of the campaign share their looks across their platforms. In an industry often leaning into exclusivity, this approach broadens the conversation, inviting different audiences to engage on their own terms.
Today, editors, stylists, and industry leaders will convene for an intimate presentation—an opportunity to experience the craftsmanship up close, to understand the structure and precision behind Barton’s sculptural silhouettes. But more than that, it’s a chance to discuss how the collection moves beyond the designer’s hands and into the world, shaped and redefined by the women who wear it.
This season, Kate Barton experiments with a new way to see her collection. It’s an exercise in form, function, and the fluid dialogue between designer and muse. And perhaps, it’s also a quiet reminder of the power of women showing up for each other—not for applause, not for credit, but simply because they believe in what’s being built.
Photo Credits: Ruben Chamorro
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